So Inge and I were invited to speak about a client’s case study regarding social media at Cranfield School of Management. This filled me with dread as much as it did pride, whilst it’s an amazing opportunity to share our experience with other marketers, for me I’m not a lover of presenting to large crowds! In fact I try to avoid it like the plague…However its part of my job and therefore it’s a necessary evil.
As I worry about everything, for the 2 months that followed and on the run up to the big day every thought from… hair up? Hair down? Do I wear a dress? Will I be taken seriously as I’m blonde? Will I need to stand on a crate so my full 5ft 1inch frame can be seen by everyone or is it better that I can hide behind the desk? Ensued. The thing is I know my stuff and whilst I worry about every little ‘what if’ and everyone staring at me along with have we checked the spellings on our PowerPoint correctly, I believe in the story the Wonderland has to tell. With this in mind Inge, Lyns and I set about pulling together a presentation to be proud of, the hurdle was just delivering it in a way that would be engaging.
The day came and after a 2 hour drive we settled into the networking and meeting some very interesting people. Inge was starving, taking it all in her stride and clearly in need of caffeine and I was already hyper on panic adrenalin! The atmosphere was quite relaxed and once I saw the room I felt at ease, well… as much as I could.
After the first speaker, more coffee and loo breaks, we were on! With a case study that spanned from 2011 through to today, all eyes were on us, with the best part being the chocolate tasting we offered. When we were done the sense of achievement and relief after myself and Inge had given our all, made me smile. Feedback was extremely positive and everyone we spoke to after congratulated us on our contribution to the day. The next presenter referred to us and backed up our case study with her own research and for us that made our investment in the day even more rewarding. For this proved to us that the hard work and effort was all worth it, not only did we have extremely positive results, research proved that we were implementing best practice to achieve those goals. So over all a good event and well worth the wine when I got home, I’m extremely proud of the Wonderland efforts…I think my dad was proud of his little girl too!
Inge de Goojier: Delighted that bold move paid off
Our speaking engagement at Cranfield School of Management’s Customer Forum came about through a chance meeting at the festival of Marketing in November 2014. Hugh Wilson was a speaker at the event and he talked, among other things, about the Customer Forum, which takes place every two months. I approached him afterwards with my – somewhat bold – request on behalf of The Wonderland: ‘Can we speak at one of the Cranfield forums?’
Frankly, I couldn’t quite believe it when, at the end of our conversation, it was all arranged for February 2015. We were going to speak about the social media journey we have made with one of our clients. Now, we were going to have to make it a reality!
Ever since then, I’ve been working with Julie and Emmy to compile the data from the last 3 years, with help from the client and our development partner Fish Media. As for the presentation itself, we agreed we wanted to continue our visual style of presenting to make the information easier to digest, which is where Lynsey, our Creative Director came in and created some beautiful slides.
Before we knew it, the date arrived on which we actually had to travel to Cranfield and present this client success story.
Arriving at the Cranfield Development Centre on 24 February, I wasn’t quite sure what to expect. How many people would attend? How big would the venue be? It transpired that 35 people would be attending and that the room had a relaxed set-up, so at that point we knew what we were getting into.
As we were presenting about chocolate, I suggested bringing some along. This would make the brand more real to those listening to our story, especially if they weren’t familiar with the brand. This certainly did go down very well with the delegates.
The presentation itself was fun to do; the content flowed well and judging from the questions afterwards, the audience engaged in it.
What is clear to me, is that this is a best-practice presentation for us that we can evolve, and one we can present again in front of other audiences and build our speaking profile.