It’s fun, it’s functional and it’s also a bit of a hero in the world of typography! Not only is the ampersand pretty to look at but more importantly, it sits pride of place in probably hundreds of very famous logos! From creatively curly creations to their smart, sleek and stylish sisters, there are no boundaries when styling up this beautiful glyph. Did you know… There seems to … [Read more...]
Ai…The Good, The Bad and The Ugly!
Andrew Ng, chief scientist at Baidu Research and professor at Stanford University said, “AI is the new electricity”. Why? Because electricity transformed almost everything 100 years ago and today, AI will quite likely do the same for most, if not all industries. Artificial intelligence, or AI in short form is entering our lives from every angle, be it healthcare or shopping, and anything in … [Read more...]
Don’t be the Piers Morgan of Social Media
As an Account Manager the types of projects I work on daily are varied. One of my many tasks is social media. I plan, write, create and schedule in content for a range of clients on a daily basis. I try to keep my creative juices flowing and my content cap full to the brim. However, with posting on social media every day I need to avoid losing that all-important spark and not sound stale or … [Read more...]
No, let’s not design a logo in Microsoft Word…Or Paint for that matter!
When a client says they want a logo, it opens so many cans of worms whether it is an update or a new identity. It’s not just about a nice-looking logo, it’s about the platform that it’s built upon. So, a company logo and its tag line should have a meaning or reasoning behind it. Everything from what a company stands for, its heritage (if applicable) but most certainly where the company is … [Read more...]
Gifs vs Videos – which, when, why?
Have you ever wondered how to optimise the use of videos and gifs in your everyday marketing tasks? No? Well there’s the door, show yourself out! For those remaining get ready to take a deep dive into the world of moving images, what they are, why we use them and how we can utilise them. So, what is a gif? Gif stands for ‘Graphics Interchange Format’ and essentially, it’s a looping … [Read more...]
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