Andrew Ng, chief scientist at Baidu Research and professor at Stanford University said, “AI is the new electricity”. Why? Because electricity transformed almost everything 100 years ago and today, AI will quite likely do the same for most, if not all industries. Artificial intelligence, or AI in short form is entering our lives from every angle, be it healthcare or shopping, and anything in … [Read more...]
Gifs vs Videos – which, when, why?
Have you ever wondered how to optimise the use of videos and gifs in your everyday marketing tasks? No? Well there’s the door, show yourself out! For those remaining get ready to take a deep dive into the world of moving images, what they are, why we use them and how we can utilise them. So, what is a gif? Gif stands for ‘Graphics Interchange Format’ and essentially, it’s a looping … [Read more...]
Ads and Politics – a Match Made at Iceland
Iceland’s new ad got banned by the ASA when it was launched, as it was deemed to be too political. True, there is a partnership of sorts with Greenpeace there and its message about palm oil is crystal clear. True, perhaps Iceland went a little too far using Greenpeace’s material. Then again, that might have been the objective from the start. To date the ad has been watched more than 50 million … [Read more...]
We <3 GDPR emails
GDPR. Sick of hearing about it? Us too, but that hasn’t stopped brands from trying their hardest to share their changes without the onset of a privacy policy coma. That said, this isn’t another blog post about all of the boring GDPR emails we’ve seen (we know there were plenty) we’re here to simply celebrate and share those that gave us a smile. FireBox told us our data was being protected by a … [Read more...]
Trusting brands in 2018 – it’s not you, it’s us
How does that old saying go? ‘There’s no such thing as bad publicity’? Well, though that might be the case for brands trying to get their name into the public eye, it certainly doesn’t do much for attaining a healthy relationship between business and consumer. The trust that the UK places on brands is currently at its lowest since the financial plummet ten years ago, and a study conducted this … [Read more...]
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