Iceland’s new ad got banned by the ASA when it was launched, as it was deemed to be too political. True, there is a partnership of sorts with Greenpeace there and its message about palm oil is crystal clear. True, perhaps Iceland went a little too far using Greenpeace’s material. Then again, that might have been the objective from the start. To date the ad has been watched more than 50 million … [Read more...]
We <3 GDPR emails
GDPR. Sick of hearing about it? Us too, but that hasn’t stopped brands from trying their hardest to share their changes without the onset of a privacy policy coma. That said, this isn’t another blog post about all of the boring GDPR emails we’ve seen (we know there were plenty) we’re here to simply celebrate and share those that gave us a smile. FireBox told us our data was being protected by a … [Read more...]
Trusting brands in 2018 – it’s not you, it’s us
How does that old saying go? ‘There’s no such thing as bad publicity’? Well, though that might be the case for brands trying to get their name into the public eye, it certainly doesn’t do much for attaining a healthy relationship between business and consumer. The trust that the UK places on brands is currently at its lowest since the financial plummet ten years ago, and a study conducted this … [Read more...]
Women in the Workplace
Equality in the workplace has been at the forefront of conversation this year with thousands of women (and men) using different campaigns as an opportunity for their stories and voices to be heard. Whether you’re part of the cause, or part of the problem, it’s an issue that has received more coverage at this point in history than ever before, and it seems more wheels are finally being put in … [Read more...]
Graffiti: Vandalism, or Marketing?
Graffiti has been an interest of mine since my early days of childhood. The whole urban culture became a part of me and has stuck with me from then. I was always doodling made up tag names and drawing on my bedroom wall, which didn’t go down too well with the parents, but boy were they masterpieces in my eyes. Also spending countless hours on graffiti-creator having the best time ever! I have such … [Read more...]
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