We are often asked to do the most challenging things, whether it be amazing photoshop work to produce something that does not exist, creating Christmas campaigns in a heatwave, you know the one Christmas in July, or managing a PR issue at 10pm on a Friday night (deep joy) and – not ideal – full of gin! These are just some of the things we get involved in. However late 2017, we were asked, along … [Read more...]
Graffiti: Vandalism, or Marketing?
Graffiti has been an interest of mine since my early days of childhood. The whole urban culture became a part of me and has stuck with me from then. I was always doodling made up tag names and drawing on my bedroom wall, which didn’t go down too well with the parents, but boy were they masterpieces in my eyes. Also spending countless hours on graffiti-creator having the best time ever! I have such … [Read more...]
Things you are probably not taught at Uni
In summary, you’ve achieved a good degree, created a nice portfolio and are ready to go and get your first creative job. You’re all fired up and with that 1st in your pocket, no doubt you’ll land a job soon… right? Here’s the wake-up call! There are 1,000s of students out there looking for jobs and internships, that’s in addition to other job seekers that flood the market. Getting on … [Read more...]
‘The camera never lies’ – erm it actually does!
We’ve all seen the type of shots – stunningly creative photographs us mere mortals couldn’t even attempt to take of surreal levitating bodies, wedding shots with the wow-factor and seemingly impossible acts of nature, but are the shots real, have they been heavily retouched in Photoshop, or are there other powers at work here that we’re not privy to? I’m here to spill the photography beans, let … [Read more...]
Diversity in Advertising
Diversity is a topic we’re all too familiar with here at The Wonderland, and being an all women’s agency has only ever been a matter of coincidence for our team (see for yourself - http://www.thewonderland.co.uk/blog/diversity-or-else/). But what about diversity within advertising? Is it as simple as including as many ethnicities in your ad as possible? Of course not, but part of executing a … [Read more...]
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