What is a meme? Interestingly, the term ‘meme’ began its roots in ancient Greece, originating from the phrase ‘mimēma’, meaning “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means”. By today’s standards, a meme is just a funny image that often goes viral. However, the notion of it being the behaviour of a culture that is … [Read more...]
Diet Coke break…does sex still sell?
Political correctness gone mad? There is a huge feminist movement that campaigns for equality in everything where women are concerned. However as time goes on, this starts to leave a bad taste in some people’s mouths and I don’t just mean men. Where do we draw the line? Who campaigns for men? Then there are the LGBT groups, ethnic minorities, disabled and the list goes on. By the time this … [Read more...]
Diversity in Advertising
Diversity is a topic we’re all too familiar with here at The Wonderland, and being an all women’s agency has only ever been a matter of coincidence for our team (see for yourself - http://www.thewonderland.co.uk/blog/diversity-or-else/). But what about diversity within advertising? Is it as simple as including as many ethnicities in your ad as possible? Of course not, but part of executing a … [Read more...]
Can design help to open doors for people with disabilities?
Design has always been used as a device to aid in visual messages that the creator wants to convey, but they can also be used to evoke empathy with and even support people with learning difficulties. This subject is quite close to my heart as my brother Alex has autism. With his learning difficulties, Alex would never have got to where he has today without having had the opportunities that … [Read more...]
Marketing in 2016: The Good, the Bad and the Ugly
Marketing in 2016: The Good, the Bad and the Ugly With the beginning of a new year comes the opportunity to reflect on the highs and lows from the previous year. In light of this, I’ve taken a quick look at the marketing in 2016 that made me laugh, cringe, and squirm in my little Wonder-boots. THE GOOD Spotity – Thanks 2016, it’s been weird My personal favourite of great … [Read more...]