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The Wonderland Times

Work, wonderings & wanderings of the Wondergirls

The Wonderland
Work, wanderings and wonderings of The
WonderGirls. We write about it all, here, in
our very own Wonderland blog.
  • Who We Are
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Don’t be the Piers Morgan of Social Media

June 27, 2019 by thewonderland Leave a Comment

As an Account Manager the types of projects I work on daily are varied. One of my many tasks is social media. I plan, write, create and schedule in content for a range of clients on a daily basis. I try to keep my creative juices flowing and my content cap full to the brim. However, with posting on social media every day I need to avoid losing that all-important spark and not sound stale or … [Read more...]

Filed Under: Social Media Tips & Tactics Tagged With: advertising, brand, marketing, social media

Meme marketing

August 11, 2017 by thewonderland 1 Comment

What is a meme? Interestingly, the term ‘meme’ began its roots in ancient Greece, originating from the phrase ‘mimēma’, meaning “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means”. By today’s standards, a meme is just a funny image that often goes viral. However, the notion of it being the behaviour of a culture that is … [Read more...]

Filed Under: Campaign and ad critique, Social Media Tips & Tactics, Uncategorized Tagged With: Brand awareness, content marketing, marketing, Memes, Politics, social media, Twitter

Diet Coke break…does sex still sell?

August 3, 2017 by thewonderland Leave a Comment

Political correctness gone mad? There is a huge feminist movement that campaigns for equality in everything where women are concerned. However as time goes on, this starts to leave a bad taste in some people’s mouths and I don’t just mean men. Where do we draw the line? Who campaigns for men? Then there are the LGBT groups, ethnic minorities, disabled and the list goes on. By the time this … [Read more...]

Filed Under: Campaign and ad critique, Social Media Tips & Tactics, Uncategorized Tagged With: Ads, Campaigns, Diet Coke, Feminism, marketing, Memes, Sexism

Diversity in Advertising

June 12, 2017 by thewonderland Leave a Comment

Diversity is a topic we’re all too familiar with here at The Wonderland, and being an all women’s agency has only ever been a matter of coincidence for our team (see for yourself - http://www.thewonderland.co.uk/blog/diversity-or-else/). But what about diversity within advertising? Is it as simple as including as many ethnicities in your ad as possible? Of course not, but part of executing a … [Read more...]

Filed Under: Campaign and ad critique, Creating wonder, Social Media Tips & Tactics, Wanda's Wondertips, Wonderland HQ Tagged With: advertising, agency, Airbnb, Channel 4, diversity, In-house, Maltesers, Pepsi, Superhumans Wanted

Can design help to open doors for people with disabilities?

February 10, 2017 by thewonderland Leave a Comment

Design has always been used as a device to aid in visual messages that the creator wants to convey, but they can also be used to evoke empathy with and even support people with learning difficulties. This subject is quite close to my heart as my brother Alex has autism. With his learning difficulties, Alex would never have got to where he has today without having had the opportunities that … [Read more...]

Filed Under: Campaign and ad critique, Design, Social Media Tips & Tactics, Uncategorized Tagged With: design, Disability, Dyslexia, font, Graphic design, Learning difficulties, type, Typeface, typography

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