Equality in the workplace has been at the forefront of conversation this year with thousands of women (and men) using different campaigns as an opportunity for their stories and voices to be heard. Whether you’re part of the cause, or part of the problem, it’s an issue that has received more coverage at this point in history than ever before, and it seems more wheels are finally being put in … [Read more...]
Return of the Christmas Classics
It’s FINALLY that time of year again, the trees are up, the Baileys is flowing, the film classics are back on our screens, and if you're lucky enough to be a Star Wars fan, you'll even be treated with yet another blockbuster to add to the famous saga. Every December we’re treated to a backdrop of old-school classics and modern day favourites, all of which seem to be doused in some kind of … [Read more...]
Activewear: Why are women paying more for less?
Activewear: Why are women paying more for less? I’ve joined the gym for the first time in 23 years, and I’m thankful to say that everything is going swimmingly so far. One month in, I thought it was about time I invest in some workout clothing that goes beyond the baggy t-shirt I’ve been wearing as a pyjama top for the past year. I wasn’t looking for anything fancy or branded, just a basic gym … [Read more...]
The Wonderland at SME 2017
The Wonderland exhibits on 3-4 October in Birmingham We’ve chosen SME2017 to test (and learn about!) the exhibition channel for the first time. SME2017 is the biggest free-to-attend business event for SME's, startups and scaleups launches at the NEC. This exciting new high-level conference and exhibition will offer thousands of business owners and decision makers a one stop shop to get … [Read more...]
Meme marketing
What is a meme? Interestingly, the term ‘meme’ began its roots in ancient Greece, originating from the phrase ‘mimēma’, meaning “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means”. By today’s standards, a meme is just a funny image that often goes viral. However, the notion of it being the behaviour of a culture that is … [Read more...]
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