How does that old saying go? ‘There’s no such thing as bad publicity’? Well, though that might be the case for brands trying to get their name into the public eye, it certainly doesn’t do much for attaining a healthy relationship between business and consumer. The trust that the UK places on brands is currently at its lowest since the financial plummet ten years ago, and a study conducted this … [Read more...]
First exhibition: nightmare on Elm Street or Walk of Fame?
If, like us, you’re a small company that is looking to expand its business, participating in an exhibition is a decision that you don’t take lightly. As a creative and marketing agency, we’ve been involved in numerous stand designs for our clients past and present, but organising your own first exhibition is a different story entirely. Below are 6 tips on what to think about if you’re starting … [Read more...]
Things you are probably not taught at Uni
In summary, you’ve achieved a good degree, created a nice portfolio and are ready to go and get your first creative job. You’re all fired up and with that 1st in your pocket, no doubt you’ll land a job soon… right? Here’s the wake-up call! There are 1,000s of students out there looking for jobs and internships, that’s in addition to other job seekers that flood the market. Getting on … [Read more...]
Diversity in Advertising
Diversity is a topic we’re all too familiar with here at The Wonderland, and being an all women’s agency has only ever been a matter of coincidence for our team (see for yourself - http://www.thewonderland.co.uk/blog/diversity-or-else/). But what about diversity within advertising? Is it as simple as including as many ethnicities in your ad as possible? Of course not, but part of executing a … [Read more...]
Let’s learn about Lynda
‘We learn something new everyday’ is a saying that many people can relate to perhaps more than they think. We are always looking for ways to enhance learning. Even if that’s reading a book you chose from the library, a makeup tutorial on YouTube, or even if it’s a life lesson about those sambuca shots you did the night before that didn’t agree with you, so you definitely won’t be doing those … [Read more...]
