Hahaha we don’t do those! Working at the Wonderland is like working at the stock exchange, no day is the same! We could be creating bespoke and personalised welcome packs one moment and working on a website customer journey the next. We could even be brainstorming (am I allowed to use that term anymore?) a Christmas season in the middle of July in blindingly hot sunshine or doing photoshoots in the winter that need to show spring… you name it, we get involved in it.
The whole WonderGirl team work on different things throughout the day, making full use of our varied skillsets. However, directors have to develop new skills brought on by running a marketing and creative agency that sometimes means we have to get to grips with new at breakneck speed. An area of marketing that we brought to the Wonderland in 2009 and have developed over time is social media community and campaign management, which all started with the work we did on Thornton’s Chocolates many years ago.
That being said, this channel comes with its downsides… my phone or iPad is glued to my hand from the moment my dog Dave (don’t ask) licks my eyelids open to the minute I collapse to sleep. It’s a 24/7 channel that is always on and therefore needs to be managed as such, or should I say its fan base should be managed, within time limitations and budget constraints in mind of course. After all, who can afford to keep a marketing agency on 24/7, 365 days a year to manage this activity effectively?
Heading up client services, part of my role is overseeing and monitoring the social channels of our clients with the support of our talented and passionate team. So I’m sure you are thinking… social community management, all sounds fun eh? Hmmm well the thing is this not only gives a brand a voice but its general public too. So it’s 6am and I’m on my phone checking Twitter and Facebook, replying to customers, interacting on prize draws, liking comments and emailing our clients with customer questions with things I can’t resolve without input. By 9am I have already done over an hour’s work and I have a pretty good idea of how my day is going to go.
At the office the girls know that I am a witch until I have had a coffee so they shove one in my hand before 9:05. By 9:30 we’ve all moaned about husbands, boyfriends, lack of boyfriends, parents, pets, TV and bad drivers. We then settle into our full-on working day and task lists (and OMG do we love lists).
Like the rest of the team, all social channels are now on my desk top screen apart from Instagram of course (this remains on mobile) and then I’m into my conference or skype calls for the morning. After this its proper ‘eye ball to eye ball’ meetings, signing off social plans, working on the financial accounts/cash flow, quotes, spreadsheets, briefing and shaping creative with the design team or sorting our IT issues of the day. By 3pm I have probably ignored 3 loving text messages from my husband, not eaten any lunch and sworn more times than I can remember, but the work will have gone through like an F1 car tearing down the straight, and we still would have laughed lots.
I normally get home around 7pm and then I am straight back on my phone checking client’s social channels and making sure all is well until I go to bed.
At 2am, I am wide awake thinking about stuff I need to do for clients, The Wonderland, my parents, the dog, my elderly neighbour and the team…I doze off and then the above day starts all over again.
Do I enjoy it…yep, do I sometimes get annoyed with my job…yep, but we’ve built this company from nothing. It came out of hard graft, good customer service and knowing our stuff! We make it as varied as we can which is a must for me as I have an attention span of a goldfish. My brain is always off working on other things as well as the task in hand. The girls struggle to keep me at my desk and they constantly tell me to switch off or at times go home. I can’t and never will totally switch off as its part of my personality. I do care about all our clients, what we deliver and where the next project comes from, so no day is the same as far as content is concerned. However my routine is set in stone, I can’t let go and never will. I have WonderGirl stamped on my…
by Julie Hayes