My role at The Wonderland is very varied and fast-moving. I’m a designer, which means that I create all sorts of creative goodies for lots of different purposes. I work closely with a great group of people, from brainstorming initial ideas through to artworking finished pieces of creative. The clients and brands that I work on are very diverse, on an average day I can switch between projects for chocolates, medical equipment and healthcare education, just to name a few!
It’s very rare that two days at The Wonderland are ever the same, however they usually start out the same. First job in the morning is to create my action plan for the day. When there are lots of different jobs being worked on at the same time this helps me focus on the job in hand. Writing lists enable me to see at a glance what jobs I’ve got coming up or in progress. I’ll regularly check my emails just in case an urgent request sneaks in!
I organise my time and prioritise my job list but I’ll also keep an eye on what the rest of the studio have on their lists. It’s important that we work together and help each other out if needed so that we can get jobs through as efficiently as possible. This puts us in good stead for those last-minute ‘100 mph jobs’.
Creativity does not start on the Mac
When it comes to starting work on a new creative project I’ll (normally) be given a brief, although this varies greatly! Depending on the type or needs of the project we’ll determine whether it’ll be a team effort or I’ll work alone.
I’ll start in my sketchpad, this allows me to be more creative and less confined. It’s also a quicker way of getting ideas out of my head. From this I form routes which I can progress further by carrying out more research around them, and constructing mood boards that show the look and feel of what I’m creating.
As the project progresses I’m working on my Mac in the Adobe creative suite using programmes such as Photoshop, Illustrator and InDesign. The final outcome of the project determines which programme I design in.
I work across a wide range of brands so it’s important that I know each brand’s guidelines inside out, both in visual and verbal form. Where the guidelines are incomplete I have to use my brand knowledge to create something which is still ‘on brand’. Guidelines are regularly updated so part of my role is to take part in training sessions to keep up-to-date.
Time for a break
Although it’s fast moving and very busy I still try and make time for my lunch, albeit a bit late sometimes! There’s always something I just want to finish off. When I do manage to get away from my desk I’ll often be found sat doodling in a quieter room. It’s my way of relaxing and taking my mind off the hectic day-to-day. It also helps me feel refreshed and ready for more creative challenges and problem solving in the afternoon!
When 5.30pm arrives I’ve used all my creative energy and I’m ready for home! There’s nothing I like more than getting home, cooking something tasty for tea with my Mr and a glass of wine; planning our next mini adventure or holiday. Just a couple of my favourite things to keep the work-life balance in check.
Written by Laura Parsons