Activewear: Why are women paying more for less? I’ve joined the gym for the first time in 23 years, and I’m thankful to say that everything is going swimmingly so far. One month in, I thought it was about time I invest in some workout clothing that goes beyond the baggy t-shirt I’ve been wearing as a pyjama top for the past year. I wasn’t looking for anything fancy or branded, just a basic gym … [Read more...]
The Wonderland at SME 2017
The Wonderland exhibits on 3-4 October in Birmingham We’ve chosen SME2017 to test (and learn about!) the exhibition channel for the first time. SME2017 is the biggest free-to-attend business event for SME's, startups and scaleups launches at the NEC. This exciting new high-level conference and exhibition will offer thousands of business owners and decision makers a one stop shop to get … [Read more...]
Meme marketing
What is a meme? Interestingly, the term ‘meme’ began its roots in ancient Greece, originating from the phrase ‘mimēma’, meaning “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means”. By today’s standards, a meme is just a funny image that often goes viral. However, the notion of it being the behaviour of a culture that is … [Read more...]
Diet Coke break…does sex still sell?
Political correctness gone mad? There is a huge feminist movement that campaigns for equality in everything where women are concerned. However as time goes on, this starts to leave a bad taste in some people’s mouths and I don’t just mean men. Where do we draw the line? Who campaigns for men? Then there are the LGBT groups, ethnic minorities, disabled and the list goes on. By the time this … [Read more...]
Things you are probably not taught at Uni
In summary, you’ve achieved a good degree, created a nice portfolio and are ready to go and get your first creative job. You’re all fired up and with that 1st in your pocket, no doubt you’ll land a job soon… right? Here’s the wake-up call! There are 1,000s of students out there looking for jobs and internships, that’s in addition to other job seekers that flood the market. Getting on … [Read more...]
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