If, like us, you’re a small company that is looking to expand its business, participating in an exhibition is a decision that you don’t take lightly. As a creative and marketing agency, we’ve been involved in numerous stand designs for our clients past and present, but organising your own first exhibition is a different story entirely. Below are 6 tips on what to think about if you’re starting … [Read more...]
Activewear: Why are women paying more for less?
Activewear: Why are women paying more for less? I’ve joined the gym for the first time in 23 years, and I’m thankful to say that everything is going swimmingly so far. One month in, I thought it was about time I invest in some workout clothing that goes beyond the baggy t-shirt I’ve been wearing as a pyjama top for the past year. I wasn’t looking for anything fancy or branded, just a basic gym … [Read more...]
The Wonderland at SME 2017
The Wonderland exhibits on 3-4 October in Birmingham We’ve chosen SME2017 to test (and learn about!) the exhibition channel for the first time. SME2017 is the biggest free-to-attend business event for SME's, startups and scaleups launches at the NEC. This exciting new high-level conference and exhibition will offer thousands of business owners and decision makers a one stop shop to get … [Read more...]
Meme marketing
What is a meme? Interestingly, the term ‘meme’ began its roots in ancient Greece, originating from the phrase ‘mimēma’, meaning “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means”. By today’s standards, a meme is just a funny image that often goes viral. However, the notion of it being the behaviour of a culture that is … [Read more...]
Diet Coke break…does sex still sell?
Political correctness gone mad? There is a huge feminist movement that campaigns for equality in everything where women are concerned. However as time goes on, this starts to leave a bad taste in some people’s mouths and I don’t just mean men. Where do we draw the line? Who campaigns for men? Then there are the LGBT groups, ethnic minorities, disabled and the list goes on. By the time this … [Read more...]
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