It’s Bonfire Night and it’s November. It’s cold, wet and windy but nothing is going to stop us watching the fireworks fill the sky and feeling the warmth from the bonfire on our faces. Bonfire Night is the exception and is a fantastic tradition that many people love to celebrate. So, with the “oohing” and “aahhing” that comes with this time of year, we thought we would share a few tips on how to write crackling good content for your blog on Bonfire night, full of surprises and sparkle.
Tip 1: Look to your customers for inspiration
If you’re feeling uninspired when writing content for your blog, look to your customers for inspiration. Your customers come to you because you offer something different, so your social media posts should be about what your customer needs. Think about tips that could be useful to them, or any problems that could be solved.
Tip 2: Keep it simple
An oldie but a goldie, keep it simple. Blog writing is about being honest and informative. Make sure you use a conversational tone and keep it friendly. Remember a powerful blog doesn’t contain un-necessary content and waffle! It needs to put the message forward in the simplest way but still convey a tone that will connect with your audience. You need to develop a style that sounds natural and relatable, avoid fancy words and write in a way that will connect with your readers. If your blog post is useful and has a clear message then your readers will not only read it but return for more.
Tip 3: Be original
Unless you research and plan in advance, you aren’t going to write original content that engages your reader every time you’re posting. One blog post a week is a good amount as it’s achievable and doesn’t overpower your reader’s inbox, but it all depends on what you can manage. Set a day to post and stick to it so that it becomes part of your routine. Posting consistently is likely to encourage your readers to return more often in search of an interesting read. A huge benefit of a blog is that it is more likely to show up more frequently in search engines results lists. Always remember not to let quality slip in your quest to post regularly as this may drive readers away.
Tip 4: Always short and sweet
Blog posts aren’t essays so keep them brief. Readers are more likely to scan website content, so it’s crucial to make sure every word counts. Don’t make your reader scroll through pages and pages, to find what could have been said in a sentence or two. Use lists, subheadings and block quotes to achieve this and aim between 250 – 500 words per post as a guide.
Tip 5: Title that baby
This is the first thing the reader will see so make it stand out. It needs to resonate what the blog is about but also catch the reader’s eye so use long tail keyword headlines that draw the reader in. Long tail keywords consist of longer phrases that internet users enter in search engines to find out specific information, your title will impact on how a blog post is found too. Using action verbs and questions are always a good way to start.
Tip 6: Be visual
Photographs, infographics, videos and graphs have the ability to communicate in a faster and more interesting way than words ever could. Images can pull readers in and provide further interest for your blog post.
So, like a good firework display if you want to keep your readers entertained and coming back for more year in year out, put a little bit of sparkle into your blog posts and create content to remember, because after all it is the 5th of November….
Written by Becki Ashton