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The Wonderland Times

Work, wonderings & wanderings of the Wondergirls

The Wonderland
Work, wanderings and wonderings of The
WonderGirls. We write about it all, here, in
our very own Wonderland blog.
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Ai…The Good, The Bad and The Ugly!

August 30, 2019 by thewonderland Leave a Comment

Andrew Ng, chief scientist at Baidu Research and professor at Stanford University said, “AI is the new electricity”. Why? Because electricity transformed almost everything 100 years ago and today, AI will quite likely do the same for most, if not all industries. Artificial intelligence, or AI in short form is entering our lives from every angle, be it healthcare or shopping, and anything in … [Read more...]

Filed Under: Campaign and ad critique Tagged With: advertising, agency, Ai, artificial intelligence, creative, critique, design, marketing

Don’t be the Piers Morgan of Social Media

June 27, 2019 by thewonderland Leave a Comment

As an Account Manager the types of projects I work on daily are varied. One of my many tasks is social media. I plan, write, create and schedule in content for a range of clients on a daily basis. I try to keep my creative juices flowing and my content cap full to the brim. However, with posting on social media every day I need to avoid losing that all-important spark and not sound stale or … [Read more...]

Filed Under: Social Media Tips & Tactics Tagged With: advertising, brand, marketing, social media

Gifs vs Videos – which, when, why?

June 7, 2019 by thewonderland Leave a Comment

Boy with camera

Have you ever wondered how to optimise the use of videos and gifs in your everyday marketing tasks? No? Well there’s the door, show yourself out! For those remaining get ready to take a deep dive into the world of moving images, what they are, why we use them and how we can utilise them. So, what is a gif? Gif stands for ‘Graphics Interchange Format’ and essentially, it’s a looping … [Read more...]

Filed Under: Campaign and ad critique Tagged With: advertising, creative, design, gif, marketing, social media, the wonderland, video

Ads and Politics – a Match Made at Iceland

November 15, 2018 by thewonderland Leave a Comment

Iceland’s new ad got banned by the ASA when it was launched, as it was deemed to be too political. True, there is a partnership of sorts with Greenpeace there and its message about palm oil is crystal clear. True, perhaps Iceland went a little too far using Greenpeace’s material. Then again, that might have been the objective from the start. To date the ad has been watched more than 50 million … [Read more...]

Filed Under: Campaign and ad critique Tagged With: advertising, Campaigns, Iceland, marketing, the wonderland

 ‘The camera never lies’ – erm it actually does!

June 14, 2017 by thewonderland Leave a Comment

We’ve all seen the type of shots – stunningly creative photographs us mere mortals couldn’t even attempt to take of surreal levitating bodies, wedding shots with the wow-factor and seemingly impossible acts of nature, but are the shots real, have they been heavily retouched in Photoshop, or are there other powers at work here that we’re not privy to? I’m here to spill the photography beans, let … [Read more...]

Filed Under: Campaign and ad critique, Creating wonder, Design, Uncategorized Tagged With: 3D, 3D Art, 3D Wireframe, advertising, Deception, marketing, photography

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