Iceland’s new ad got banned by the ASA when it was launched, as it was deemed to be too political. True, there is a partnership of sorts with Greenpeace there and its message about palm oil is crystal clear. True, perhaps Iceland went a little too far using Greenpeace’s material. Then again, that might have been the objective from the start. To date the ad has been watched more than 50 million … [Read more...]
‘The camera never lies’ – erm it actually does!
We’ve all seen the type of shots – stunningly creative photographs us mere mortals couldn’t even attempt to take of surreal levitating bodies, wedding shots with the wow-factor and seemingly impossible acts of nature, but are the shots real, have they been heavily retouched in Photoshop, or are there other powers at work here that we’re not privy to? I’m here to spill the photography beans, let … [Read more...]
Diversity in Advertising
Diversity is a topic we’re all too familiar with here at The Wonderland, and being an all women’s agency has only ever been a matter of coincidence for our team (see for yourself - http://www.thewonderland.co.uk/blog/diversity-or-else/). But what about diversity within advertising? Is it as simple as including as many ethnicities in your ad as possible? Of course not, but part of executing a … [Read more...]
Marketing in 2016: The Good, the Bad and the Ugly
Marketing in 2016: The Good, the Bad and the Ugly With the beginning of a new year comes the opportunity to reflect on the highs and lows from the previous year. In light of this, I’ve taken a quick look at the marketing in 2016 that made me laugh, cringe, and squirm in my little Wonder-boots. THE GOOD Spotity – Thanks 2016, it’s been weird My personal favourite of great … [Read more...]
The Art of Swearing
The Art of Swearing Warning: This article contains very strong language that may offend some readers. We started a debate in the office regarding swearing in music, it then snowballed into what words we felt were acceptable and when. Is it ok for a 10 year old to sing in the shower a line from CeeLo Greens “F*ck you?” “I see you driving around town with the girl I love And I'm like, … [Read more...]
