Diversity is a topic we’re all too familiar with here at The Wonderland, and being an all women’s agency has only ever been a matter of coincidence for our team (see for yourself - http://www.thewonderland.co.uk/blog/diversity-or-else/). But what about diversity within advertising? Is it as simple as including as many ethnicities in your ad as possible? Of course not, but part of executing a … [Read more...]
Diversity, or else!?
Last week’s Marketing Week featured an article about the continuing lack of diversity within brands' marketing teams, and the need for their workforce to be more representative of the UK population. For us, it was a confirmation of something that we at The Wonderland take for granted, and which is still somewhat unique in the marketing industry. We are an all-female agency. Now, before you … [Read more...]
My name is Bond, James Bond!
Here at The Wonderland we work on some pretty exciting content marketing. From creative campaigns or competitions through to social media and blog posts. We dive into a diverse world of creative work on a regular basis and we get a huge thrill seeing campaigns go live and the great impact it has on our clients and their audiences. In conjunction with BOOM Online Marketing, we have worked on a … [Read more...]
Finding the right agency
Yep you’ve heard it before…Yawn! All external agencies will say, ‘We are an extension of your marketing department’ and this is truly how an agency should function, however being external to a business is just as important as being part of it. So many companies think that having an in-house agency is the way forward and perhaps for some it works, but as an outside agency peeling back the skin … [Read more...]
10-minute challenge! Challenge 2
OK, so it’s been a busy week so far in Wonderland HQ and we’re ready for a little bit of down time! We’ve put 10 minutes aside to relax, take a break and have a giggle. You should too! All you need are… Materials Pencil/pen/marker/crayons Paper A model (A co-worker will do just fine!) Clock or timer Sit where you can see your model and quickly draw their portrait. You have 10 … [Read more...]