As an Account Manager the types of projects I work on daily are varied. One of my many tasks is social media. I plan, write, create and schedule in content for a range of clients on a daily basis. I try to keep my creative juices flowing and my content cap full to the brim. However, with posting on social media every day I need to avoid losing that all-important spark and not sound stale or … [Read more...]
How we SERVED up a New UK Hero Brand from Zero
We are often asked to do the most challenging things, whether it be amazing photoshop work to produce something that does not exist, creating Christmas campaigns in a heatwave, you know the one Christmas in July, or managing a PR issue at 10pm on a Friday night (deep joy) and – not ideal – full of gin! These are just some of the things we get involved in. However late 2017, we were asked, along … [Read more...]
Activewear: Why are women paying more for less?
Activewear: Why are women paying more for less? I’ve joined the gym for the first time in 23 years, and I’m thankful to say that everything is going swimmingly so far. One month in, I thought it was about time I invest in some workout clothing that goes beyond the baggy t-shirt I’ve been wearing as a pyjama top for the past year. I wasn’t looking for anything fancy or branded, just a basic gym … [Read more...]
Stopping the show at the e-Delivery and Internet Retailing Exhibition!
Earlier this year, the WonderGirls attended the e-Delivery and Internet Retailing Exhibition at the NEC in Birmingham. With over 300 exhibitors attending, 8 conferences 20 workshops and 15 clinics for the Ecommerce industry, it was the biggest one to date. Our clients, Citipost Mail and 13ten were exhibiting at the event and it was our job to make their stands pop, not only as individual … [Read more...]
Don’t let the toilet define your brand!
Creating and maintaining a brand is not a one size fits all exercise. It’s not a “here’s your logo, brand guides and that’s it…”, and it’s not about a single experience, it is of course about many. A big part of a brand is how it’s perceived by a customer not just on one occasion or one environment, but many. There are so many facets to a brand that gives it its overall identity in the market … [Read more...]
