Activewear: Why are women paying more for less? I’ve joined the gym for the first time in 23 years, and I’m thankful to say that everything is going swimmingly so far. One month in, I thought it was about time I invest in some workout clothing that goes beyond the baggy t-shirt I’ve been wearing as a pyjama top for the past year. I wasn’t looking for anything fancy or branded, just a basic gym … [Read more...]
Stopping the show at the e-Delivery and Internet Retailing Exhibition!
Earlier this year, the WonderGirls attended the e-Delivery and Internet Retailing Exhibition at the NEC in Birmingham. With over 300 exhibitors attending, 8 conferences 20 workshops and 15 clinics for the Ecommerce industry, it was the biggest one to date. Our clients, Citipost Mail and 13ten were exhibiting at the event and it was our job to make their stands pop, not only as individual … [Read more...]
Don’t let the toilet define your brand!
Creating and maintaining a brand is not a one size fits all exercise. It’s not a “here’s your logo, brand guides and that’s it…”, and it’s not about a single experience, it is of course about many. A big part of a brand is how it’s perceived by a customer not just on one occasion or one environment, but many. There are so many facets to a brand that gives it its overall identity in the market … [Read more...]
Corporate guidelines – a straightjacket or shape-wear?
As a creative marketing agency we’ve produced, worked with, adhered to, stretched and developed corporate guidelines. What are corporate guidelines, exactly? Usually harnessed in a document, corporate guidelines describe how the brand of a company, or it’s product or service is to be represented visually and in writing. It lists how the name should be used, the sizing of the logo, any … [Read more...]