Creating and maintaining a brand is not a one size fits all exercise. It’s not a “here’s your logo, brand guides and that’s it…”, and it’s not about a single experience, it is of course about many. A big part of a brand is how it’s perceived by a customer not just on one occasion or one environment, but many. There are so many facets to a brand that gives it its overall identity in the market … [Read more...]
Paddy Power campaign: in bad taste or a true “lad’s campaign”?
As much as some campaigns make our hearts melt, some give us quite the adverse reaction. Take the recent Paddy Power advertising stunt for example. In short, it featured a number of sports stars (e.g. Mo Farah, Andy Murray, and others) on the side of a lorry travelling from Dover to Calais and invited immigrants into the lorry, but only if they were good at sports. Double-take. This is … [Read more...]
A social experiment in more than one way – Fashion Revolution
What would you do if you saw a vending machine selling perfectly decent white T-Shirts for just 2 Euro? You’d buy it, right? Even if you only wear it once. Not quite. And that is exactly the effect that the Fashion Revolution campaign wants to achieve. Photographer: Rachel Manns Starting on Fashion Revolution Day, 24 April 2015, this campaign has been cleverly executed through social … [Read more...]
Corporate guidelines – a straightjacket or shape-wear?
As a creative marketing agency we’ve produced, worked with, adhered to, stretched and developed corporate guidelines. What are corporate guidelines, exactly? Usually harnessed in a document, corporate guidelines describe how the brand of a company, or it’s product or service is to be represented visually and in writing. It lists how the name should be used, the sizing of the logo, any … [Read more...]
