Iceland’s new ad got banned by the ASA when it was launched, as it was deemed to be too political. True, there is a partnership of sorts with Greenpeace there and its message about palm oil is crystal clear. True, perhaps Iceland went a little too far using Greenpeace’s material. Then again, that might have been the objective from the start. To date the ad has been watched more than 50 million … [Read more...]
Diet Coke break…does sex still sell?
Political correctness gone mad? There is a huge feminist movement that campaigns for equality in everything where women are concerned. However as time goes on, this starts to leave a bad taste in some people’s mouths and I don’t just mean men. Where do we draw the line? Who campaigns for men? Then there are the LGBT groups, ethnic minorities, disabled and the list goes on. By the time this … [Read more...]
Marketing in 2016: The Good, the Bad and the Ugly
Marketing in 2016: The Good, the Bad and the Ugly With the beginning of a new year comes the opportunity to reflect on the highs and lows from the previous year. In light of this, I’ve taken a quick look at the marketing in 2016 that made me laugh, cringe, and squirm in my little Wonder-boots. THE GOOD Spotity – Thanks 2016, it’s been weird My personal favourite of great … [Read more...]
Just another day for me at the Wonderland
Hahaha we don’t do those! Working at the Wonderland is like working at the stock exchange, no day is the same! We could be creating bespoke and personalised welcome packs one moment and working on a website customer journey the next. We could even be brainstorming (am I allowed to use that term anymore?) a Christmas season in the middle of July in blindingly hot sunshine or doing photoshoots in … [Read more...]
