What is a meme? Interestingly, the term ‘meme’ began its roots in ancient Greece, originating from the phrase ‘mimēma’, meaning “an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means”. By today’s standards, a meme is just a funny image that often goes viral. However, the notion of it being the behaviour of a culture that is … [Read more...]
My name is Bond, James Bond!
Here at The Wonderland we work on some pretty exciting content marketing. From creative campaigns or competitions through to social media and blog posts. We dive into a diverse world of creative work on a regular basis and we get a huge thrill seeing campaigns go live and the great impact it has on our clients and their audiences. In conjunction with BOOM Online Marketing, we have worked on a … [Read more...]
Google updates: What does Phantom 2 mean?
When Google rolled out its mobile update, or ‘mobilegeddon’ as it began to be known as, it left many marketers, retailers and website-owners alike a little shaken – that is, if their website wasn’t already mobile friendly. However we recently experienced the mobile tipping point, whereby mobile overtook desktop in terms of browsing. In Q2 of 2015, some ecommerce retailers saw a 40% share of … [Read more...]
Content marketing: what, why and how?
WHY CONTENT MARKETING? Content marketing: why is everyone talking about it? We know that it’s not a new strategy. Anyone with a blog, even before blogs – anyone with any kind of advert has technically digressed into content marketing. However content is now deemed as essential to any businesses core marketing strategy. Some might say that it’s the ‘future of marketing’… and I know that might … [Read more...]
