My role at The Wonderland is very varied and fast-moving. I’m a designer, which means that I create all sorts of creative goodies for lots of different purposes. I work closely with a great group of people, from brainstorming initial ideas through to artworking finished pieces of creative. The clients and brands that I work on are very diverse, on an average day I can switch between projects for … [Read more...]
Corporate guidelines – a straightjacket or shape-wear?
As a creative marketing agency we’ve produced, worked with, adhered to, stretched and developed corporate guidelines. What are corporate guidelines, exactly? Usually harnessed in a document, corporate guidelines describe how the brand of a company, or it’s product or service is to be represented visually and in writing. It lists how the name should be used, the sizing of the logo, any … [Read more...]
