The Wonderland exhibits on 3-4 October in Birmingham We’ve chosen SME2017 to test (and learn about!) the exhibition channel for the first time. SME2017 is the biggest free-to-attend business event for SME's, startups and scaleups launches at the NEC. This exciting new high-level conference and exhibition will offer thousands of business owners and decision makers a one stop shop to get … [Read more...]
It is there, but it isn’t
As we’re moving on from Halloween, the super-short season of monsters and ghouls that don’t really exist (perhaps only in our minds), I wanted to pick up on a marketing tactic called Vapour testing. Exactly as the term suggests, it is marketing something that doesn’t actually exist. Most recently, the term re-entered my mind through a brand that I’m quite familiar with. Apparently, this … [Read more...]
Speaking at Cranfield Business School: 2 sides of the story
Julie Hayes: Speaking at a top business school gives me the jitters So Inge and I were invited to speak about a client’s case study regarding social media at Cranfield School of Management. This filled me with dread as much as it did pride, whilst it’s an amazing opportunity to share our experience with other marketers, for me I’m not a lover of presenting to large crowds! In fact I … [Read more...]
