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The Wonderland Times

Work, wonderings & wanderings of the Wondergirls

The Wonderland
Work, wanderings and wonderings of The
WonderGirls. We write about it all, here, in
our very own Wonderland blog.
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The Wonderland at SME 2017

September 22, 2017 by thewonderland Leave a Comment

The Wonderland exhibits on 3-4 October in Birmingham We’ve chosen SME2017 to test (and learn about!) the exhibition channel for the first time. SME2017 is the biggest free-to-attend business event for SME's, startups and scaleups launches at the NEC. This exciting new high-level conference and exhibition will offer thousands of business owners and decision makers a one stop shop to get … [Read more...]

Filed Under: Uncategorized, Wonderful Events, WonderGirl Travels Tagged With: customer journey, exhibition, SME

It is there, but it isn’t

November 3, 2015 by thewonderland Leave a Comment

As we’re moving on from Halloween, the super-short season of monsters and ghouls that don’t really exist (perhaps only in our minds), I wanted to pick up on a marketing tactic called Vapour testing. Exactly as the term suggests, it is marketing something that doesn’t actually exist. Most recently, the term re-entered my mind through a brand that I’m quite familiar with. Apparently, this … [Read more...]

Filed Under: Campaign and ad critique Tagged With: ASA guidelines, customer journey, test and learn, the wonderland, vapour testing

Speaking at Cranfield Business School: 2 sides of the story

March 3, 2015 by thewonderland Leave a Comment

  Julie Hayes: Speaking at a top business school gives me the jitters So Inge and I were invited to speak about a client’s case study regarding social media at Cranfield School of Management. This filled me with dread as much as it did pride, whilst it’s an amazing opportunity to share our experience with other marketers, for me I’m not a lover of presenting to large crowds! In fact I … [Read more...]

Filed Under: Creating wonder, Wonderful Events Tagged With: cranfield business school, customer journey, public speaking, social media

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