When a client says they want a logo, it opens so many cans of worms whether it is an update or a new identity. It’s not just about a nice-looking logo, it’s about the platform that it’s built upon. So, a company logo and its tag line should have a meaning or reasoning behind it. Everything from what a company stands for, its heritage (if applicable) but most certainly where the company is … [Read more...]
Gifs vs Videos – which, when, why?
Have you ever wondered how to optimise the use of videos and gifs in your everyday marketing tasks? No? Well there’s the door, show yourself out! For those remaining get ready to take a deep dive into the world of moving images, what they are, why we use them and how we can utilise them. So, what is a gif? Gif stands for ‘Graphics Interchange Format’ and essentially, it’s a looping … [Read more...]
Marvel: The Infinity Saga
After 11 years and 22 films of Marvel, which is now officially dubbed as ‘The Infinity Saga’. Starting with the release of Iron man (2008) and finishing with the record-breaking finale, Avengers: Endgame (2019). Marvel has been my number 1 since the beginning, no other franchise can stand up to it in my opinion, others may argue like the massive DC fan or Harry Potter fans we have in the office. … [Read more...]
Expectation VS Reality Part 1: Graphic Design
A little sneak peek into what life as a Graphic Designer is really like. We see ideas of what a Graphic Designer is online, they are usually coffee drinkers, minimalists, very serene and seem to be wearing some sort of trendy eye wear. Not only their appearance is a stereotype but their demeanour too. So, to debunk these perceptions, here are a few illustrations that show the expectation against … [Read more...]
Brands behaving badly
As fellow creatives will agree, we NEVER have a day off from admiring amazing designs and critiquing bad ones – it’s in our blood! So jump into the design time vortex with me from 2007 to present day… 2007 was a strange year I want you to cast your minds back to 2007, when YouTube was in its prime, the last book in the Harry Potter series was released, the first iPhone was unveiled and … [Read more...]
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