Diversity is a topic we’re all too familiar with here at The Wonderland, and being an all women’s agency has only ever been a matter of coincidence for our team (see for yourself - http://www.thewonderland.co.uk/blog/diversity-or-else/). But what about diversity within advertising? Is it as simple as including as many ethnicities in your ad as possible? Of course not, but part of executing a … [Read more...]
Diversity, or else!?
Last week’s Marketing Week featured an article about the continuing lack of diversity within brands' marketing teams, and the need for their workforce to be more representative of the UK population. For us, it was a confirmation of something that we at The Wonderland take for granted, and which is still somewhat unique in the marketing industry. We are an all-female agency. Now, before you … [Read more...]
