When a client says they want a logo, it opens so many cans of worms whether it is an update or a new identity. It’s not just about a nice-looking logo, it’s about the platform that it’s built upon. So, a company logo and its tag line should have a meaning or reasoning behind it. Everything from what a company stands for, its heritage (if applicable) but most certainly where the company is … [Read more...]
How we SERVED up a New UK Hero Brand from Zero
We are often asked to do the most challenging things, whether it be amazing photoshop work to produce something that does not exist, creating Christmas campaigns in a heatwave, you know the one Christmas in July, or managing a PR issue at 10pm on a Friday night (deep joy) and – not ideal – full of gin! These are just some of the things we get involved in. However late 2017, we were asked, along … [Read more...]
