No one wants to read long copy. No one has the time to read long copy – they’re too busy living their hectic lives, checking their phones, running to their next meeting. Long copy will never work as well as a short, catchy one liner. It’s 2015, and humans communicate in texts, whatsapps, tweets… even tweets can be too long sometimes. ‘Slate’ recorded that only 60% of people will scroll through a … [Read more...]