Yep you’ve heard it before…Yawn! All external agencies will say, ‘We are an extension of your marketing department’ and this is truly how an agency should function, however being external to a business is just as important as being part of it. So many companies think that having an in-house agency is the way forward and perhaps for some it works, but as an outside agency peeling back the skin … [Read more...]
Interns take note: Working in a small agency may be the best thing you can do…
When studying for an advertising degree you can’t escape the pull of the big cities. At my university in particular, before you even got your offer letter; they had your eyes sparkling with tales of students taking placements in New York, London, Milan. Working for the big guys in the advertising world, living a life filled with perfectly executed briefs and champagne. However when my time came … [Read more...]
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