As much as some campaigns make our hearts melt, some give us quite the adverse reaction. Take the recent Paddy Power advertising stunt for example. In short, it featured a number of sports stars (e.g. Mo Farah, Andy Murray, and others) on the side of a lorry travelling from Dover to Calais and invited immigrants into the lorry, but only if they were good at sports. Double-take. This is … [Read more...]