Have you ever wondered how to optimise the use of videos and gifs in your everyday marketing tasks? No? Well there’s the door, show yourself out! For those remaining get ready to take a deep dive into the world of moving images, what they are, why we use them and how we can utilise them. So, what is a gif? Gif stands for ‘Graphics Interchange Format’ and essentially, it’s a looping … [Read more...]
Ads and Politics – a Match Made at Iceland
Iceland’s new ad got banned by the ASA when it was launched, as it was deemed to be too political. True, there is a partnership of sorts with Greenpeace there and its message about palm oil is crystal clear. True, perhaps Iceland went a little too far using Greenpeace’s material. Then again, that might have been the objective from the start. To date the ad has been watched more than 50 million … [Read more...]
Get Creative for Yourself, your Career and Your Well-being!
Like many other people across the world my job is a creative one, so most of my days are varied in what I do. Some days I will be busy writing content for blog posts and social media plans, and others I’ll be planning marketing campaigns for our clients. Throw in some event planning and the occasional drawing competition with the rest of The WonderGirls and that pretty much sums up my day to day! … [Read more...]
Oh Christmas Jumpers Yay!
It’s finally here, we are in the full swing of Christmas, yep there is no avoiding it! We are being bombarded with festive ads, emails, songs and our Facebook feed is full of family and friends erecting trees and decorating them with sparkly balls! In fact, as an agency we have been working on Christmas since June! So maybe we are all ‘festived’ out! Look at me inventing Christmassy … [Read more...]
The Art of Typography
Just a bit of background Life as a designer isn’t all about creating a pretty picture or getting my crayons out! It’s about the thinking behind it, such as what is a good design, what’s on trend? What response will it have? What can we do to attract the audience? It is also about capturing the imagination and attention of someone to evoke a preferred reaction, in a creative way … [Read more...]
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