Social media is changing every day – and more platforms are being used daily by people and brands alike. It’s not just Facebook and Twitter that are boasting the heavy stats… Snapchat, Tumblr and Instagram are all growing at a rapid rate. Instagram now boasts 300 million active monthly users… that’s more users than Twitter. It’s an open playing field in the social media world, and with Instagram currently testing an ad platform, it’s only a matter of time before brands can utilise it for advertising, too.
Being a social media monkey in a creative agency, I’m a big fan of Instagram. This visual platform provides the Wondergirls with mountains of inspiration every day, and for me it’s the perfect platform to post photos of my espressos, new ties, and business lunches. But how to get that perfect photo?
Well… I’ve put together some tips that will help you to take a not good, but great photo for Instagram.
- Use the camera app to take the photo
This sounds simple, however make sure to take your photo in the actual camera app of your phone, instead of Instagram itself. Instagram is lacking in some features – for example, a zoom or filming in slo-mo (for all of you iPhone 5s users). Take the photo in your camera app, and you can then export your photo into Instagram to make it look awesome later on.
- Light it right
Simple yet effective – check your lighting! When you can, utilise natural light to get a soft glow on your image – the flash can sometimes be harsh. Tap the screen with your finger in different places when taking the photo, and see how the light changes until you get the best shot. For example, the below show has been tapped on the bottom right of the image, making it quite dark. You want your image to be lighter than this.
- Square eyes
Don’t forget that you’re shooting in a square. There’s nothing worse than taking a great photo of your outfit to realise that you either have to chop off your well-groomed head or your new shoes.
- Don’t over-filter
One filter is enough. If you’re going to edit your photo in or out of Instagram, make sure it is still recognisable – sometimes less is more. This being said, do you even need a filter? A big trend is having unedited photos – for brands and personal Instagram’s alike. #nofilter, anybody?
Whatever you’re taking a photo of, make sure you have a steady hand and the subject is in focus. This is especially important for brands when taking product shots. When taking the photo, tap the screen to focus on the subject you are photographing.
Instagram is a great photo sharing platform, and whilst these are some of our top tips, another one would be – have fun! I was feeling rather Andy Warhol-esque when taking this shot… but please note that no bananas were harmed during this process (although it may have been eaten after…)
If you have any more Instagram tips please share them with us below!
Written by WonderMonkey